Studies have shown that digitization programmes have helped organizations increase sales, adapt to market trends and improve internal processes, but many Romanian-owned companies rely on intuition rather than consistent marketing and digitization programmes.

SENTITEXT aims to bridge this gap by providing organisations with a reliable and effective marketing analytics tool. The product improves customer service, increases customer satisfaction, facilitates the service/product improvement process, uncovers new marketing strategies, increases sales revenue, improves crisis management, reduces risk in financial-banking, non-banking and fintech organizations, and increases agility and speed.